In our neoliberal world, everything is a marketplace full of products to be evaluated, bought, and sold. From Columbia University: “Everyone has a reputation, but the difference is that some allow others to define their brand, and some decide to tell their own story. Your reputation has to be maintained; it is a living, dynamic thing. This takes time, focus, discipline, and strategy. Branding elevates your credibility, differentiates you, builds a larger sphere of influence, and creates more impact.”
PERSPECTIVES: Faculty Member as Brand in the Marketplace
About The Author
Future U
Established in 2015, this website was conceived by current and former Michigan State University faculty members. The purpose is to be declarative about the pernicious impacts of neoliberalism on higher education and society at large. With new articles posted daily, there is a rotating set of features, perspectives, news stories, and other materials of interest. (NOTE: This site is not affiliated with Michigan State University or any other institution, higher education or otherwise.)
