PERSPECTIVES: Faculty Member as Brand in the Marketplace

In our neoliberal world, everything is a marketplace full of products to be evaluated, bought, and sold. From Columbia University: “Everyone has a reputation, but the difference is that some allow others to define their brand, and some decide to tell their own story. Your reputation has to be maintained; it is a living, dynamic thing. This takes time, focus, discipline, and strategy. Branding elevates your credibility, differentiates you, builds a larger sphere of influence, and creates more impact.”

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