As one academic executive told Inside Higher Education about supporting a name change from college to university: “If it helped us to differentiate ourselves in the marketplace and it was a marketing or branding issue, I had some affinity to explore that. And that’s exactly what it was.” But the academic and substantive question: Did anything really change except the name? Here’s the case of Nevada State College (now) University.
PERSPECTIVES: From College to University for Marketplace Reasons?
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Future U
Established in 2015, this website was conceived by current and former Michigan State University faculty members. The purpose is to be declarative about the pernicious impacts of neoliberalism on higher education and society at large. With new articles posted daily, there is a rotating set of features, perspectives, news stories, and other materials of interest. (NOTE: This site is not affiliated with Michigan State University or any other institution, higher education or otherwise.)
