PERSPECTIVES: From College to University for Marketplace Reasons?

As one academic executive told Inside Higher Education about supporting a name change from college to university: “If it helped us to differentiate ourselves in the marketplace and it was a marketing or branding issue, I had some affinity to explore that. And that’s exactly what it was.”  But the academic and substantive question: Did anything really change except the name? Here’s the case of Nevada State College (now) University.

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