Do universities have football teams or do football teams have unversities?
Washington Post reviewer Carlos Lozada argues that even diehard football fans should read the new book by Gilbert M. Gaul called Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football.
The book explores the impact that the money in high-visibility college football has on institutions of higher learning. He notes that the football budget for the University of Texas at Austin has exploded from $4.5 million to $170 million in the past three decades.
When we cheer for our schools and our teams, we’re also supporting a powerful and autonomous entertainment business that monetizes every aspect of the game, an operation that is not only divorced from the mission of higher education but that often undermines it.