“A rosier answer for universities is public relations, marketing, and advertising. As things get less normal outwardly, one can see why organizations or nations may want to persuade the masses that all is normal. Depending on settings and circumstances, it can be called propaganda or public relations. As universities came to emulate corporations, they ramped up their PR. Like corporations, they know PR needs to be external and internal. As such, they have expanded their public relations departments.” 

Read the full commentary here HypNormU.