LITERATURE: Arthur Kirk on Strategic Planning in Colleges & Universities

Former university president, Arthur Kirk, writes in Huffington Post about strategic planning. Here’s an excerpt from the article:

“It’s clear to me that the reality of most university and college strategic plans I read was that there was no strategy, and there was no plan clarifying priorities, responsibilities, and expectations for executing the list of goals. Generally, the “plan” consisted of every constituency’s wish list. More of everything was included on the lists: more programs, more faculty, more facilities, more, more, and still more. Rarely were priorities identified, never mind clear strategic choices. If everything is a priority, then nothing is a priority. These plans were unrealistic.” 

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