PERSPECTIVES: How Much is Too Much, Athletics and the University

Athletics is a primary feature in today’s “branded university.” But how much is too much? And who gets to decide the answer? Read this account of a new $50 million dollar renovation of an athletic facility at Michigan State–a facility that has been renovated and expanded multiple times previously. 60% of the allocation will come from the university budget, 40% from donors. How do we evaluate “worth”? What choices do we make?

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