In a market-everything society, everything is a brand to be hawked, protected, and advanced beyond other brands. It used to be that products and services were brands. Now, people are. Students are. It’s another example of neoliberalism’s uber influence on who we are and how we present ourselves. Read more.
PERSPECTIVES: When We Turn Students Into Brands
About The Author
Future U
Established in 2015, this website was conceived by current and former Michigan State University faculty members. The purpose is to be declarative about the pernicious impacts of neoliberalism on higher education and society at large. With new articles posted daily, there is a rotating set of features, perspectives, news stories, and other materials of interest. (NOTE: This site is not affiliated with Michigan State University or any other institution, higher education or otherwise.)
